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Self-Portrait, Elementary School


Everything I create begins with my ears.
As a journalist, I learned that the best stories emerge when we challenge preconceptions and uncover patterns in what people tell us. As a designer, I discovered that the most effective solutions come from understanding and iterating around others' needs. Now, as a Voice of the Customer Analyst at Adobe, I synthesize customer stories into insights that shape Generative AI product strategy and development.

This commitment to human-centered listening drives everything I do. Whether it's reporting news, designing products, or analyzing feedback, I’ve learned that progress happens when we bridge the gap between assumptions and lived experiences. By treating ideas as prototypes and embracing iteration, I let experimentation guide the way forward.

Outside of work, you can find me playing basketball, watching a movie, exploring new neighborhoods, or enjoying a cold drink with friends.

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    © 2025 Aaron Boorstein