Hi, I’m Aaron Boorstein.

I’m a Senior Data Analyst at Adobe, where I use enterprise go-to-market data to inform executive decision-making. Outside of work, I’m a product-minded journalist, freelancing for local publications and building tools that explore the future of storytelling.

Previously, I studied journalism and design at Northwestern University. I was Editor-in-Chief of the Northwestern Business Review and interned at Smithsonian Magazine, large tech companies, and venture-backed startups. I won the Medill School of Journalism’s 2024 Howell Essay Award, and wrote an op-ed that led the university to install dozens of outdoor tables.

In my free time, I enjoy playing pickup basketball, scouring bookstores, chasing a faster 5k time, and spending time with family and friends.